Ecommerce

Ecommerce

E-commerce (electronic commerce) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet. These business transactions occur either as business-to-business (B2B), business-to-consumer (B2C), consumer-to-consumer or consumer-to-business.

Ecommerce is the buying and selling of goods and services over the Internet.It is conducted over computers, tablets, smartphones, and other smart devices.Providing goods and services isn't as easy as it may seem. It requires a lot of research about the products and services you wish to sell, the market, audience, competition, as well as expected business costs.

Almost anything can be purchased through ecommerce today.It can be a substitute for brick-and-mortar stores, though some businesses choose to maintain both.

Ecommerce operates in four market segments, including business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business.

Factors that make your E-commerce website attractive.

User-Friendly interface

Not all visitors to the website will be of the strata that understand and are comfortable with technology. Moreover, customers prefer an easy to understand website, over its counterparts due to their design. Great website design ensures that all kinds of people can access and navigate the services and features available without difficulty. Customers are more likely to be comfortable buying from a portal that is easy for them to understand.

Appealing images and sufficient information about the product or services

The transition from offline purchasing to online purchasing was hurdled by the apprehension of consumers who were earlier accustomed to buying products whose quality they can access with their own eyes and hands. However, enough product information and reviews from other buyers can build their trust and further push them to buy from your website if made available to the customers. Good images also add to the visual appeal of the website.

Ease of checkout

Checkout is the process where the customer confirms their order and makes payment to the website. If the site is designed to ask the user to input a lot of information, it becomes a cumbersome task for regular users. Often websites offer the option of saving payment details so that customers do not have to go over the tedious process repeatedly.